Using Targeted Email Marketing
Posted by D. Schoombie 1 February, 2012
Targeting your emails means segmenting the emails you have into different groups based on customer profiles and needs. By segmenting your email list you will get better results as people are more likely to respond to emails that relate to their needs.
-Selecting your segments
The process of list segmentation is easy as long as you know what you are doing; here is list segmentation in nutshell:
-Start by deciding how you want to segment your list, what are the major distinctions between your customers and prospects.
- Once you have selected your segments use the data you have to neatly filter those segments into categories.
- Divide your list to categories based on purchase history, newsletter click through and website registration data.
Here is a great way to get started with your segmentation process:
- First, survey your customers.
By using online surveys you get a clear picture of what your customers think of your business. This way you can make the changes that satisfy your customers’ needs.
- Then, segment your list over time. By observing which items they respond to in your emails you can customize your content based on the needs of particular segments. Over time your list will get more and more segmented allowing you to send content to the most promising prospects.
Once you have a clear segmentation strategy, try to gather as much information upfront as you can about the new customers and prospects you meet. This will help you greatly and save time in your targeted email marketing program.
By using segmentation to deepen you relationships with your customers, and by really taking the time to get to know their preferences, you can create a living breathing database of information that can help your business succeed.
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